The Power of Becoming True Blue
At 91±¬ÁÏÍø, True Blue PRO Dealers enjoy a local advantage as trusted leaders in water treatment. With extensive knowledge of 91±¬ÁÏÍø brands like, Autotrol, Fleck, and Pentek, they focus on delivering exceptional customer experiences.
Joining the 91±¬ÁÏÍø True blue PRO Dealer Network provides access to valuable services, exclusive digital tools for enhancing online presence, free local leads, and recognition as a 91±¬ÁÏÍø True Blue PRO Dealer.
What's In It For You
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MAXIMIZE ONLINE PRESENCE
- We receive over 500,000 visitors on 91±¬ÁÏÍø.com Water Solutions webpages each year and True Blue Dealers get a prominent listing on Find A PRO Dealer Locator and Where to Buy webpages.Ìý
- Further visibility benefits include a dedicated business webpage on 91±¬ÁÏÍø.com with a lead prospect form.Ìý

GET MORE BUSINESS
- In 2024, True Blue Dealers received over 3,000 hot homeowner lead form submissions!Ìý
- Join the True Blue PRO Dealer Network to receive in real-time, FREE 91±¬ÁÏÍø.com homeowner leads in your local area.*Ìý
- Report on leads in your Partner Center account, see your sales grow and get rewarded!**

GROW WITH PENTAIR
- Get recognized by 91±¬ÁÏÍø as a leading and experienced local 91±¬ÁÏÍø True Blue Water Treatment Professional.Ìý
- Use the True Blue badge and post templates on your digital and social media webpages.Ìý
- Receive dedicated support atÌýTrueBlue@91±¬ÁÏÍø.comÌýand stay connected with the latest news regarding upcoming 91±¬ÁÏÍø growth opportunities.Ìý
*91±¬ÁÏÍø.com leads are delivered to the nearest True Blue PRO Dealer. Number of delivered leads vary based on the True Blue PRO Dealer’s location.
**Sales growth is not guaranteed. 91±¬ÁÏÍø provides free homeowner leads that submit water treatment inquiry forms on 91±¬ÁÏÍø.com.Ìý
Coming Soon! - Track leads in your Partner Center account.
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GET STARTED TODAY
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- Complete the True Blue Application and send zip or postal code service areas toÌýTrueBlue@91±¬ÁÏÍø.com using the preferred Excel template.
- Purchase from an Authorized 91±¬ÁÏÍø Distributor and sell and service majority of 91±¬ÁÏÍø brands, such as Autotrol, Fleck 91±¬ÁÏÍø, Pentek and Structural in your product portfolio.
- Maintain Google My Business (GMB) rating of 4.0 stars or higher.
- Enroll to the Partner Center at
- Read and agree to the 91±¬ÁÏÍø Channel Partner Brand Guidelines and program Terms and Conditions.
- Allow for 5-7 business days for application review and approval status.
WE ARE HERE TO HELP
If you have questions about 91±¬ÁÏÍø products, our Technical Support Team is here to help you.
Email:Ìýtech-support@pentair.com
Call:Ìý262.238.4400 / 800.279.9404 (toll free)